Website fonts and typography: why they are so important

wooden letterpress charactersThe internet is primarily a text-based communication medium. Our online interactions rely almost totally upon written content and carefully crafted  words, and it is therefore very important to have fonts and typography on your website that are clear, easy to read and beautiful. This is one of the most effective ways of engaging the attention of your visitors and converting drive-through traffic into sincerely interested readers. On the other hand, if your fonts and typography are difficult to read, your visitors will find it harder to interact with your website and they may become frustrated and leave. [Continue reading]